Understanding Intellectual Property: What Every Entrepreneur Should Know About IP April 11, 2014, 1:00pm EDT
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Intellectual Property (IP) is one of the most important and valuable assets of a new and growing business.  Startups who invest time and resources to understand their IP opportunities and risks, reach their business goals and excel more rapidly. This course will help entrepreneurs and small businesses better understand the different types of IP and steps to protect IP.  We will cover the basics of patents, copyrights and trademarks and will identify common pitfalls and potential solutions.

You will learn:
•    The different types of intellectual property (trademark, copyright, patent).
•    Is my idea protectable by IP?
•    Why would I want a patent, copyright or trademark?
•    How much does a patent, trademark and copyright cost? How long does each take?
•    How will a patent affect my chances of getting funded?
•    How much is it worth investing in cultivating and enforcing an IP portfolio?

 

 

 

About the Presenter(s)

 Laurie  Marshall

As a trademark attorney with close to 20 years of experience, Laurie currently represents hundreds of small businesses and entrepreneurs in a variety of industries, assisting them with the legal aspects of branding their company at an affordable, flat fee. Many of these clients have come through Shark Tank’s Daymond John Academy.

Rita Lin

Rita H. Lin, who is a founding partner of Lee & Lin IP, is an intellectual property law specialist, with a particular focus on patent matters.

Partner, Lee & Lin IP
Intellectual Property